Digital Marketing Vs Traditional Marketing What to Choose?

Whenever we takes Marketing decision a question always stuck in the mind , What is the differences between Digital Marketing and Traditional Marketing ? What to Choose Digital Marketing or Traditional Marketing ?

What is Digital Marketing ?

Digital Marketing is new and latest form of Marketing in that Marketers use Digital Platform to communicate and promote about their product or services with his target audience and Digital Platform Includes

Ø  Content

Ø  Email

Ø  Social Media    ( facebook,twitter,linkedln)

Ø  Search Engine ( Google,Bing,Yahoo)

What is Traditional Marketing ?

Traditional Marketing is old form of Marketing in that Marketers use old ways to promote and communicate about their product and services using Traditional includes:-

Ø  Television

Ø  Print

Ø  News Paper

Ø  Billboards

Ø  Radio

Ø  Magazine

Ø  Flyers & Brochures

Difference between Traditional Marketing and Digital Marketing

As I have mention above what is Digital Marketing or What is Traditional Marketing ? for easy understanding we can say digital marketing is new and latest way to promote and communicate about your product and services to your target audience while traditional marketing is old way to promote or communicate about your product or services to your target audience .

What to Choose Digital Marketing or Traditional Marketing ?

Digital Marketing and Traditional Marketing both are Medium of Marketing and both has different advantage let’s have a look on advantage :-

Advantage of Digital Marketing :-

Ø  Global Reach

Ø  Lower Cost

Ø  Trackable , Measurable  Results

Ø  Personalisation

Ø  Openness

Ø  Improved Conversion Rates

Advantage of Traditional Marketing  :-

Ø  Reach Local Audience

Ø  Reuse and Recycling Possible

Ø  Familiar Marketing Modes

Ø  Hard Copy Easily Proceed

Ø  Greater Exposure

Ø  New Audience

Conclusion

Thus it can be concluded that both Marketing Medium has different advantage so you can use as per your need.